Build Log

Notes from the workshop. What I'm building, what broke, what I learned, and what shipped.

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I Killed the Consultant. Here's What I Built Instead.

Why I walked away from the AI consultancy playbook, stopped playing by rules that don't exist anymore, and rebuilt ShirePath as a builder's studio.

rebrandbuilderShirePathstudio

Conner Contreras

March 28, 2026

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Latest Articles

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AI Solutions

15 min read

81,000 People Were Asked What They Want from AI. Here's What Small Business Owners Should Pay Attention To.

Anthropic's massive study of 81,000 AI users confirms what we see working with small businesses every day — and reveals five tensions every owner should understand before investing in AI.

AIsmall businessAI research

How I Built This Website in 3 Hours Using AI (And Ditched My $40/Month Squarespace)

A practical look at using Claude Code to build a professional business website, cutting hosting costs and gaining full control over my online presence.

AIClaude Codeweb development

Getting Started with AI Automation for Small Businesses

Discover how small businesses can leverage AI automation to streamline operations, reduce costs, and stay competitive in today's market.

AIautomationsmall business

Why Every Business Needs a Technology Advocate

Learn why having a dedicated technology advocate can help your business make smarter tech decisions, avoid costly mistakes, and maximize your technology investments.

technologybusiness strategyconsulting

How AI Chatbots Are Transforming Customer Service

Explore how AI-powered chatbots are revolutionizing customer service, providing 24/7 support, and helping businesses deliver better experiences.

chatbotscustomer serviceAI

Conner Contreras

November 10, 2024